After being in the Army as a recently retired Combat Medic, I never cared about soap as I was happy with what ever I could get my hands on until I was given these as a gift several years ago. I came to realize very quickly that I had been doing my body a disservice! I have not stopped ordering this soap now for several years, and at times, had cheated and used a store brand because I forgot to order more good fortune, and really noticed a huge difference. I now order plenty at a time, as I now understand what a good soap does. Jennifer got it right with this product, and this old crusty Army Sergeant First Class has been fully converted-just don't let my troops know I went soft and am bragging about my soap!