Drum roll....Good Fortune is launching a new skincare line this month! And the best part? It's the cleanest skincare we've ever carried! This has been a long time in the making and we are so excited to finally have these products ready for you to try on April 19th. So mark your calendars, friends!
We have been working closely with a clean beauty lab to provide you all with a carefully chosen line of natural skincare that we know you're going to LOVE! Through thorough research, we have selected ELEVEN new skincare products that we are so excited to introduce to you! They are all natural, vegan, made here in the USA, have clean ingredients with a low EWG score (which is super important to us)....oh, and they leave your skin feeling amazing!
So what is EWG? If you aren't familiar, EWG is an organization that scores ingredients in cosmetics and food for safety. Their scale ranges from 0-10 with 10 being the worst and 0 being the cleanest possible. For reference, our current skincare products fall about in the middle of the EWG range...which is pretty good! But, we are committed to moving towards even cleaner, better products that you can truly feel great about putting on your skin. Enter our new skincare line!
Now....Let's chat about these new products!
Cleansers
Sunflower Melting Balm
What it is: An emollient wax based cleanser that melts away stubborn makeup! It removes makeup and oil without leaving your skin feeling dry.
Who is it for: Great for everyone!
What to know: preservative free and has an EWG Score of 1
Coconut Cream Wash
What it is: This is a creamy, hydrating cleanser meant to gently clean the skin.
Who is it for: Mostly dry skin types, but it’s gentle enough for everyone!
What to know: dry and sensitive skin friendly, gentle cleaning, low foaming. EWG score of 2
Watermelon Gel Cleanser
What it is: A foaming gel cleanser with added humectants to keep skin hydrated while delivering a powerful clean.
Who is it for: mostly oily to normal skin types.
What to know: foaming cleanser that doesn’t strip skin, naturally pink from watermelon extract. EWG 2
Moisturizers
White Tea Water Cream
What it is: a lightweight moisturizer packed with vitamins, minerals and antioxidants to help protect the skin’s barrier from oxidative stress.
Who is it for: everyone, but especially sensitive, and mature skin types.
What to know: lightweight feeling, infused with antioxidants, vitamins and minerals which help to fight against further free radical damage.
This is our guilty pleasure product! While it does come in a little higher on the scale (EWG score of 6), this luxurious moisturizer is a cheaper dupe for the popular Korean beauty product, Tatcha Water Cream! When you feel this on your skin, you'll be hooked!
Cucumber Mint Face Cream
What it is: a cooling moisturizer meant to deliver a deep boost of hydration while soothing irritated or inflamed skin.
Who is it for: those with rosacea or dry skin
What to know: cooling feeling from cucumber and mint extracts, hydration from squalane and hyaluronic acid, EWG score of 2
Oil-Free Face Cream
What it is: an oil free moisturizer with a ph of 6 to help slow bacteria production while retaining hydration.
Who is it for: those with acne, oily skin types
What to know: oil-free but still packs a moisturizing punch, EWG score of 2.5
Serums
Vitamin C Glow Oil
What it is: a jojoba oil based vitamin c serum to help brighten skin and reduce dark spots. Water-free, aka made without preservatives!
Who is it for: anyone looking to brighten skin or reduce the appearance of dark spots or age spots.
What to know: dark spot reduction / skin brightening, waterless, no preservatives! It has added fragrance, giving it the EWG score of 4
Antioxidant Face Oil
What it is: a blend of jojoba and rosehip oils that work to nourish skin while protecting skin from oxidative stress.
Who is it for: dry skin, those interested in anti-aging.
What to know: Packed with antioxidants, no preservatives, EWG score of 2
Daily Retinol Oil
What it is: a 1% retinol solution blended with fruit and berry oils to hydrate and nourish skin while helping to increase skin cell turnover.
Who is it for: those interested in anti-aging, or acne care.
What to know: safe for daily use, good for acne and anti-aging, no preservatives, EWG score of 2
Masks
Brightening Clay Mask
What it is: a kaolin clay based mask that helps to pull impurities from the skin while brightening complexion.
Who is it for: best for combo and oily skin types, but can be used by those with dry skin.
What to know: it pulls impurities but doesn’t leave skin stripped and dry, brightening, EWG score of 3
Resurfacing Mask
What it is: a blend of naturally derived AHA and BHAs to increase skin cell turnover and exfoliate away dull, dead skin cells.
Who is it for: anyone! It’s a powerful yet gentle exfoliator.
What to know: AHAs and BHAs, gentle but powerful exfoliation, EWG score of 2
There you have it, folks! Eleven knew skincare products we are so excited for you to try! This new line will be making its debut on April 19th during our Spring Soiree event! This also means they will be 30% off that day! Gasp!! (In-stores from 5pm-7:30pm and online all day 12am-11:50pm EST on April 19th ONLY)
So mark those calendars friends! This is the BEST sale of the year on our skincare products making this a perfect time to give our new line a try!
These new products have been carefully selected with love and we are just so excited for you to try them!